I had the great honor to work with the U.S. Navy client and on their websites and social properties. Producing/art directing 100+ interview style videos of Navy personnel, as well as being the lead creative in charge of the 400+ page, highly functioning website. In order to support recruiting efforts I’ve created many Flash applications that targeted particular communities within the Navy, such as the Nuclear, Healthcare, Special Ops, CTI, Navy Reserve communities and more. The entire navy.com site and all Flash assets created for the site had to adhere to accessibility guidelines, all content was able to be read by a screen reader and keyboard accessible. Metric tracking was included in all Flash apps, as well, so the success of the Flash application could be reported back to the client. I worked very closely with the strategy, developers (front and back-end), and QA departments to create an optimized user experience.
Problem: Meet recruiting needs.
Solution: Target communities needing personnel.
As the UI visual designer, my responsibilities were:
• visual designer for web and social
• art direct/produce video and photo shoots for the website
• Flash designer/developer
• Flash metric tracking
• 508 compliant
• present to clients
U.S. Navy Uniform 360 App
Art Director of external app development team and internal dev team to integrate into responsive site.