The Health on a Shelf team needed an overview video to explain and promote their product after getting feedback from their usability studies of the newly launched site. I was director, producer and editor on this project, working closely with the writer to generate the script and storyboard, then prepped for shoot day, hired videographer to shoot the footage and edit it together.
Problem: Need a better way to explain and promote the Good Sleep product on the website
Solution: Create a 60 second video to explain the Good Sleep product
As the UI visual designer, my responsibilities were:
• video director/producer/editor
• motion graphics
• visual designer