This was a consolidation of four existing websites into one which drastically changed the way FSA presents information on student aid. Creation of the website meant a total rethink of how the information was accessed by the users. Not only was the design of the site uplifted to match it’s target, but inforgraphics and vidoes were created to help the students, parents, and borrowers to understand the process for applying for student aid.
Problem: Simplify the information, application, and status process.
Solution: Design a responsive website to target students and parents, simplifing vast amounts of information and streamline the application process.
As the UI visual designer, my responsibilities were:
• creative director
• visual designer
• produce photo shoot
• client relations